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Welcome to Smart Brand Identity!

Woo you’ve made it! This blog is going to be all about branding your business. Look forward to post that will take you through the ENTIRE branding process and what you can do to avoid common pitfalls...

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Ignoring this one detail could destroy your business.

There are several things that can kill your brand, business, product such as poor inventory control, bad employee management, low profit margins, but none of them will kill your business faster than...

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How to write a successful creative brief.

The Creative Brief: In this video you will find two things: Reasons why writing creative briefs is important to your identity. How to write a successful creative brief. [youtube id="q89N5aGYrU8"...

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The reality of design Inspiration

  [framed_box style="note"] Inspiration noun /ˌinspəˈrāSHən/ The process of being mentally stimulated to do or feel something, esp. to do something creative The quality of having been so stimulated,...

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Brand Identity Round Up #1

For the premiere  of Brand Identity Round Up I’d like to feature this quaint brand identity developed for a small espresso shop, Crespella. This brand identity was developed by Tag Collective. They did...

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How to develop a brand

This is the first of a series of posts I will be making which will walk you through the process of branding. Hopefully this will give you some insight into how to develop a brand for yourself. It is...

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Brand Identity Round Up #2

Round two of Brand Identity Round Up. This week’s brand identity is AirW1′s geometric and slightly inspired by fashion. What is AirW1? You are right in asking because the only downfall of this identity...

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How to Develop a Brand: Rapid Fire Failure

In my last previous How to Develop a Brand post I explained why developing a brand for ourselves is important and briefly went over some good and terrible reasons for rebranding (I want to make sure...

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